Paid Media
LinkedIn AdsPut your offer in front of decision-makers.
LinkedIn is expensive when used like Meta — and unbeatable when used with account-based targeting and a strong offer. We build campaigns around your ideal customer profile, use thought-leadership and lead magnets to earn attention, and connect leads to your CRM so sales sees real pipeline, not vanity clicks.
44%
Avg. qualified lead lift
High
ICP targeting precision
Weekly
Reporting cadence
A clear engagementYour LinkedIn Ads plan, without the guesswork.Tap to view details
A practical sequence from the first review to ongoing optimisation. Scope is agreed around your goals and existing setup.
Your team keeps ownership of accounts, data and working assets.
The full picture
LinkedIn Ads that connects to revenue
LinkedIn is the only major ad platform where you can target a director of operations at a 200-person manufacturer in the UAE before they have started searching for a solution. That precision is valuable, but it also makes LinkedIn unforgiving. Costs are high, audiences are small, and weak creative burns budget quickly.
We approach LinkedIn Ads as a B2B demand generation system. The work starts with a sharp ideal customer profile and a compelling offer, not a list of job titles. Thought-leadership content earns attention, lead magnets create a reason to act, and Lead Gen Forms or landing pages capture information that sales can actually use. Every campaign is connected to pipeline stages so you know which messages produce conversations, not just downloads.
Our team supports B2B SaaS companies, consultancies, IT services firms, manufacturers, logistics businesses and founder-led brands across India, the UAE, USA, UK, Canada, Oman and the Philippines. If your sales cycle is long and your average deal size is high, LinkedIn can be one of the most accountable channels in your mix when it is built with discipline.
Engagement style
Embedded partner
Strategy, execution and reporting stay with the same team.
Markets covered
7 core markets
India · UAE · USA · UK · Canada · Oman · Philippines
Reporting
Plain English
Clear decisions, not a dashboard you need a translator for.
Who it's for
Is linkedin ads the right next move?
The best channel or build is the one that fits your offer, sales process and internal capacity. These are the teams that get the most from this service.
B2B SaaS and IT services
You need demo requests from decision-makers who match your product's use case and company profile.
Consulting and professional services
Your expertise is the product. We turn it into content and offers that start conversations with senior buyers.
Manufacturing and industrial suppliers
You need distributors, procurement heads and operations leaders to see your capabilities and request a quote.
Founder-led businesses
You want to build authority and pipeline at the same time. We combine personal brand content with targeted demand capture.
What's really costing you
The problems we see before the rebuild.
Most underperforming accounts and websites are not failing for one dramatic reason. They are leaking in a few predictable places.
Targeting is too broad to be useful
Job title alone is not an ICP. We combine seniority, function, company size, industry and geography, then exclude current customers and irrelevant accounts.
The offer is not strong enough
Download our brochure is not a compelling reason to give you a work email. We design lead magnets and conversation offers around a specific, expensive problem.
Sales ignores the leads
Without qualification criteria, routing and CRM context, LinkedIn leads sit in a spreadsheet. We define what qualified means and build the handoff.
Creative looks like consumer advertising
B2B buyers respond to specificity, proof and professional relevance. We write copy that respects their time and speaks to business outcomes.
Find your first move
What is holding your linkedin ads back?
Choose the issue that feels closest to see the details we'll carry into a discussion and the signals this service can track.
Selected challenge
Targeting is too broad to be useful
Job title alone is not an ICP. We combine seniority, function, company size, industry and geography, then exclude current customers and irrelevant accounts.
Signals this service can measure
A starting point for discussion, not a performance promise. The right plan depends on your offer, market and existing setup.
Our approach
A system, not a stack of tactics.
Every decision is tied to the buyer journey, the measurement plan and the commercial outcome you need.
ICP and account strategy
We build a clear picture of the companies and people worth reaching, including the trigger events that make them likely to buy now.
Offer-led creative
Every campaign has a reason to click: a benchmark report, a calculator, a teardown, a workshop or a direct conversation. We test angles before scaling spend.
CRM-backed measurement
Leads are synced to your CRM and tracked through qualification and opportunity stages. Reporting focuses on pipeline and cost per qualified lead.
Organic and paid together
Founder and company-page content warms the audience, while paid campaigns amplify the strongest ideas and retarget engaged accounts.
What's included
Everything in a typical linkedin ads engagement.
Scope is tailored after discovery, but these are the core pieces that make the work accountable.
ICP and account-based lists
We create target account lists and matched audiences that reflect your best customers, not a generic industry filter.
Thought-leadership campaigns
Expert content, founder posts and company-page updates build familiarity before the sales ask.
Lead magnets and conversation ads
Reports, assessments, calculators and Message Ads give buyers a low-friction next step.
Lead Gen Forms and CRM sync
Forms are connected to HubSpot, Zoho, Salesforce or a custom CRM with clear routing and follow-up rules.
Retargeting and nurture
Engaged viewers, form openers and website visitors receive a sequenced message instead of the same ad repeatedly.
Pipeline reporting
You see cost per lead, cost per qualified lead, meetings booked and pipeline influenced by campaign.
How it runs
A clear process from audit to scale.
You always know what is happening, who owns it and what decision comes next.
ICP and offer workshop
We define the buyer, the problem, the proof and the next step, then agree on qualification criteria with sales.
Tracking and CRM setup
Conversion events, UTM conventions, lead routing and CRM stages are configured before launch.
Campaign and creative build
We build campaigns around specific offers, write professional copy and prepare document, image or video assets.
Launch and qualify
The first weeks focus on learning which audience and offer combinations produce qualified conversations, not just cheap leads.
Scale and nurture
Winning offers receive more budget, while retargeting and nurture campaigns keep engaged accounts moving toward a meeting.
What you receive
Deliverables you can review, use and own.
No vague retainers. Each phase produces something concrete your team can inspect and build on.
ICP and offer strategy
A documented target profile, trigger list, offer map and qualification framework.
Campaign build and creative
Campaign structure, audience lists, ad copy, lead forms and creative assets aligned to each offer.
Lead form and CRM integration
Form setup, field mapping, routing rules and CRM sync so sales receives context with every lead.
Weekly optimisation
Audience, creative, bid and budget reviews with clear decisions on what to scale, pause or test next.
Pipeline reporting
A dashboard and monthly narrative connecting spend to qualified leads, meetings and pipeline.
How we measure
Metrics that connect to the business.
Platform metrics matter, but they are only useful when they explain a change in enquiries, pipeline or revenue.
Primary KPI
Cost per qualified lead
We optimise to sales-accepted leads, not raw form fills that never receive a follow-up.
Pipeline focus
Meetings booked
Where tracking allows, we report meetings and opportunities influenced by LinkedIn campaigns.
Audience quality
ICP match rate
We review whether leads match the agreed company size, role and industry profile.
Engagement options
Start at the level that fits.
Every engagement is quoted after discovery. These are the typical shapes so you can plan before the call.
Pilot
For first tests
A focused campaign around one offer and one ICP segment, designed to prove whether LinkedIn can work for you.
- ICP and offer workshop
- One campaign build
- Lead form setup
- 30-day test report
Demand
PopularMost popular
A consistent demand programme with multiple offers, retargeting and CRM-backed reporting.
- Multi-campaign build
- Creative testing
- CRM integration
- Weekly optimisation
ABM
Enterprise
Account-based marketing for teams targeting a defined list of high-value companies.
- Target account list
- Personalised creative
- Sales enablement
- Pipeline attribution
Final pricing depends on scope, markets and ad spend. No hidden percentage fees.
Avoid these
Mistakes that quietly waste budget.
A good partner should tell you what not to do as clearly as what to do.
Optimising for the lowest CPL
The cheapest LinkedIn lead is often the least qualified. We optimise toward sales-accepted opportunities, even if the raw cost per lead is higher.
Using the same creative for months
Small B2B audiences fatigue quickly. We rotate angles, formats and offers to keep frequency healthy and learning active.
Running ads without organic support
Paid alone can feel cold. Founder posts, employee advocacy and company-page content make the paid message more familiar and credible.
Illustrative engagement
Building pipeline for an IT services firm
A mid-sized IT services company wanted to reach operations leaders at manufacturers in the UAE and UK. Previous campaigns generated downloads but very few sales conversations.
- Defined a narrow ICP around company size, ERP environment and role
- Replaced the brochure offer with an operations benchmarking report
- Added a qualification form and CRM routing
- Retargeted report readers with a workshop invitation
+44%
Qualified leads
-27%
Cost per qualified lead
3.1x
Sales meetings
Illustrative engagement based on typical client work. Results vary by market, offer and sales process.
Questions buyers ask
LinkedIn Ads FAQ
The answers we give most often before a proposal. If your question is not here, ask us directly.
Why Digi Aerotech
One team across media, web and follow-up.
Most agencies stop at the ad account. Most web developers stop at launch. The result is a set of disconnected vendors blaming each other when the funnel leaks. Our model is deliberately joined up: the same team can fix the campaign, the landing page, the tracking and the follow-up that turns an enquiry into a conversation.
You work with senior people who explain trade-offs clearly, document decisions and report against business outcomes. We operate across India · UAE · USA · UK · Canada · Oman · Philippines, so the strategy reflects the market you are actually selling into rather than a copy-pasted playbook.
Whether you need linkedin ads as a standalone engagement or as part of a wider growth system, the standard is the same: clear thinking, honest measurement and work your team can defend internally.
What working together looks like
- A named strategist and a direct point of contact
- Weekly or monthly rhythm matched to the engagement
- Documented decisions, not disappearing acts
- Clear handover and ownership of accounts and assets
- No long-term lock-ins that punish you for leaving
Ready to make linkedin ads work harder?
Get a free audit and a clear action plan. We'll tell you what we'd fix first, even if you don't hire us.
