Paid Media · Flagship Service
Meta AdsFind buyers, not just clicks.
Scope Facebook and Instagram campaigns around a relevant offer, permitted audiences, creative testing and consent-aware measurement.
No guaranteed rankings, revenue or lead volume. Priorities start with your baseline.
A clear engagementYour Meta Ads plan, without the guesswork.View engagement details
A practical sequence from the first review to ongoing optimisation. Scope is agreed around your goals and existing setup.
Your team keeps ownership of accounts, data and working assets.
The service in context
What meta ads can help you do
Meta Ads is still the fastest way to create demand for most businesses, but the platform has changed. Broad targeting, automated placements and Advantage+ campaigns mean the algorithm now does much of the audience work. What it cannot do is decide what your offer should be, which creative angle earns attention, or whether the leads arriving in your CRM are worth paying for.
That is where a proper Meta Ads engagement begins. We treat Facebook and Instagram as a creative and measurement system, not a set of campaign buttons. Your offer, landing page, pixel, Conversions API events, creative rotation and sales follow-up all have to agree on what a qualified lead looks like. When those pieces line up, cost per lead stops being a lottery.
More about this service
Digi Aerotech manages Meta Ads for D2C brands, clinics, real estate teams, education businesses, local service companies and B2B firms across India, the UAE, USA, UK, Canada, Oman and the Philippines. We build full-funnel campaigns that separate cold acquisition from retargeting, test multiple creative angles every month, and report in the language your leadership team actually uses: spend, qualified leads, cost per acquisition and return on ad spend.
Who is this service for?
- D2C and e-commerce brands
- You need predictable purchases, not inflated add-to-cart counts. We build catalogue, prospecting and retention campaigns around margin and repeat purchase.
- Clinics and local service businesses
- Your growth depends on enquiries that turn into booked appointments. We optimise for calls, forms and WhatsApp conversations, then help you measure show-up quality.
- Real estate and education teams
- High-ticket decisions need nurture, trust and follow-up. We connect Meta campaigns to lead scoring and CRM stages so sales spends time on the right people.
- Startups launching a new offer
- You need fast market feedback without burning the whole budget. We use structured creative tests to find the message that makes people act.
Choose a starting point
What would you like to improve?
Select a challenge to see a relevant starting point and the signals worth measuring. This is a discussion aid, not an automated diagnosis.
Find your first move
What is holding your meta ads back?
Choose the issue that feels closest to see the details we'll carry into a discussion and the signals this service can track.
Selected challenge
Spend is rising but lead quality is falling
Broad targeting can generate volume, but without offer clarity and event tracking you end up paying for people who never intended to buy. We diagnose whether the problem sits in creative, audience, landing page or follow-up.
Signals this service can measure
A starting point for discussion, not a performance promise. The right plan depends on your offer, market and existing setup.
What's included
A scope you can review and agree on.
These are common capabilities, not an automatic package. Discovery confirms the priorities, responsibilities and acceptance checks for your project.
- Full-funnel campaign architecture
- Cold prospecting, engaged audiences and retargeting are separated so each layer gets the right message, budget and measurement.
- UGC and static creative direction
- We turn customer language and objections into ad concepts, then iterate hooks, visuals and calls to action based on performance.
- Pixel and Conversions API setup
- Server-side events, deduplication and event quality checks reduce signal loss and give the algorithm better data to optimise against.
- Audience research and exclusions
- We map buyer personas, build lookalike seeds from high-value customers and exclude existing leads where they would waste budget.
- Weekly testing and budget shifts
- Winning concepts receive more spend, weak ads are paused quickly, and new tests are queued so learning never stops.
- Plain-English ROAS reporting
- You see spend, leads, qualified leads, cost per lead, purchases and ROAS in one dashboard, with a short explanation of what changed and why.
How we choose the approach
- Offer and funnel before campaign build
- We start with the reason someone should act now: the promise, proof, risk reversal and next step. If the landing page or WhatsApp flow is weak, no amount of media buying fixes it. We map the full path before touching the Ads Manager.
- Creative as the main lever
- Meta rewards fresh, relevant creative. We develop angles around customer pain, desired outcome, objections, social proof and offer mechanics, then produce static, carousel and UGC-style concepts built for testing rather than one hero ad.
- Clean, simple account structure
- We avoid unnecessary campaign sprawl. Campaigns are organised around one clear business goal, with consolidated budgets, sensible exclusions and a retargeting layer that does not cannibalise prospecting.
- Weekly decisions, monthly strategy
- Every week we review spend pacing, creative performance, cost per qualified lead and funnel drop-off. Every month we step back to assess offer strength, audience trends and the next test roadmap.
What you receive and own
- Account audit and restructure
- A documented view of what is working, what is wasting spend and how the new account will be organised.
- Campaign build and launch
- Campaigns, ad sets, audiences, placements, budgets and naming conventions built to a consistent standard.
- Ad creative concepts and copy
- Hooks, primary text, headlines, descriptions and creative direction for each approved angle.
- Conversion tracking setup
- Pixel, Conversions API, UTM standards and event validation, plus a simple guide for your developer if needed.
- Weekly optimisation and monthly report
- A live dashboard, weekly action notes and a monthly review that connects media performance to business outcomes.
Common mistakes to avoid
- Judging ads by CTR alone
- A high click-through rate means the hook worked, not that the lead is valuable. Always connect creative performance to conversion and sales quality.
- Editing campaigns too often
- Constant budget and audience changes restart learning and make results impossible to read. We change one meaningful variable at a time.
- Sending every click to the homepage
- Test whether a relevant landing page or enquiry flow helps visitors understand the offer and complete the next step. A dedicated destination is not automatically better; compare it against your baseline.
An illustrative work plan
This is a planning example, not a named client case or a record of measured results. Your work plan would be agreed after reviewing your setup.
- Review campaign eligibility, service area and appointment intent
- Agree consent-aware enquiry measurement and qualification rules
- Prepare a bounded test using substantiated service information
- Review page clarity, permitted evidence and enquiry-form requirements
How it runs
Reviewable steps, from discovery to delivery.
You always know what is happening, who owns it and what decision comes next.
- 01
Discovery and account audit
We review your offer, margins, sales process, existing campaigns, pixel health and historical creative. You get a clear diagnosis before we recommend a rebuild.
- 02
Measurement and funnel fixes
We repair event tracking, define conversion actions and improve the landing page or lead flow so campaigns start with reliable data and a fair chance to convert.
- 03
Creative sprint
We develop the first batch of angles, scripts and static concepts, then get your approval on claims, branding and compliance before launch.
- 04
Build, launch and learn
Campaigns go live with controlled budgets and a test plan. We watch delivery, creative fatigue and lead quality closely during the first two weeks.
- 05
Scale and expand
Once a stable cost per qualified lead appears, we increase budget in steps, add new audiences and markets, and build retargeting and retention layers.
Explore an example before you enquire.
Optional tools to discuss formats and assumptions. They are not live campaigns, verified results or guaranteed forecasts.
View an illustrative meta ads preview
Explore Meta Ads formats
Sample layouts for your business. Copy, data and interfaces are examples; availability and delivery depend on the agreed scope and platform policies.
Sponsored · Paid Partner
Discover the services available for your business. Review the offer, learn how it works and ask the team about the right next step.
A clear next step for your customers
example.com · Illustrative landing page
Explain your offer and make it easy to enquire
Model a scenario using your own assumptions
Illustrative scenario
Explore your meta ads budget
For your business. Change the inputs to see the arithmetic, not a promise of performance.
₹75,000 / month
0 – 10,00,000
Ad spend only. Agency fees and production costs are not included.
Review and edit assumptions
These are illustrative starting values, not verified industry benchmarks. Currency changes reset the budget and assumptions; the same arithmetic is used across paid channels.
₹45
1 – 500
5.5%
0 – 25
12%
0 – 100
₹50,000
0 – 10,00,000
- Modelled enquiries
- 92
- Cost per enquiry
- ₹815
- Modelled gross revenue
- ₹5.5L
- Modelled ROAS
- 7.36×
Per month; qualification is not assumed.
Ad spend divided by modelled enquiries.
Based on 11.04 expected sales; not profit.
Gross revenue ÷ ad spend, before fees and costs.
1,667 modelled clicks. No minimum return is imposed. Results may be lower, including zero; validate assumptions against your own campaign and sales data.
Engagement options
Start at the level that fits.
Every engagement is quoted after discovery. These are the typical shapes so you can plan before the call.
Launch
For new accounts
A focused build for businesses starting with Meta Ads or restarting after a long pause.
- Account setup and tracking
- Core campaign structure
- Initial creative batch
- Weekly optimisation
Growth
For an ongoing testing programme
For accounts spending consistently and ready for a structured creative testing engine.
- Full-funnel build
- Monthly creative pipeline
- CRO recommendations
- CRM and lead-quality reporting
Scale
Multi-market
For brands running multiple offers, locations or countries that need deeper testing and governance.
- Multi-market structure
- Advanced measurement
- Landing page testing
- Quarterly strategy roadmap
Ongoing retainers start with a 90-day commitment, then continue month to month. Fees, third-party costs and any media spend are confirmed in the proposal. See the pricing guide.
Questions buyers ask
Meta Ads FAQ
The answers we give most often before a proposal. If your question is not here, ask us directly.
Keep exploring
Meta Ads for your industry
See how the scope can reflect each sector's buyers, constraints and useful business signals.
More industries
Related services
Let's scope your meta ads project.
Share your goal and current setup. We'll discuss the next step and confirm scope, timing and fees before work begins.