Lead Generation · Gurugram
Loolaan Heights+52% Site-visit rate
A residential project launch where microsite design, intent-based targeting and AI lead qualification produced site visits - not junk leads.
+52%
Site-visit rate
Selling out a launch with qualified site visits. The numbers below are illustrative examples of the outcomes this engagement model is designed to produce.
The challenge
Selling out a launch with qualified site visits
The developer was generating high volumes of low-intent leads through portals. Sales time was being wasted on unqualified enquiries and the project microsite didn't build desire.
The objective
What success needed to look like
Turn paid reach into qualified site visits by qualifying budget, timeline and intent before the sales team picks up the phone.
The approach
How we built the growth engine
Designed a project microsite with walkthroughs, floor plans and payment plans
Ran location and budget-based Meta and Google campaigns
Used an AI WhatsApp assistant to qualify budget, timeline and intent
Synced qualified leads to the sales CRM with automatic follow-up
The results
What changed
+52%
Site-visit rate
-34%
Cost per qualified lead
1,800+
Qualified enquiries
- Site-visit rate improved 52%
- Cost per qualified lead dropped 34%
- Over 1,800 qualified enquiries captured in the launch window
Why it worked
The playbook behind the numbers
Qualification before the sales call protects expensive sales time.
Microsites build desire when they answer payment and layout questions.
Budget and timeline filters turn lead volume into visit quality.
More illustrative results
Explore another playbook
₹12
Avg. cost per lead (Old: ₹89-₹120)
Crashing lead costs from ₹120 to ₹12 per verified location-specific traveler lead
How Digi Aerotech outperformed the Indian travel agency benchmark (₹25–₹45/lead) by slashing inquiry costs from ₹89–₹120 down to an unprecedented ₹12 per qualified lead using hyper-localized Meta Click-to-WhatsApp funnels and raw native creatives.
-88%
Lead cost reduction
3.2x
Better than national avg (₹25-₹45)
3.4x
Direct tour enquiries
From an invisible travel brand to a booked-out season
A complete digital rebuild - website, social media and paid campaigns - that turned a referral-dependent tourism business into a steady source of direct enquiries.
-36%
Cost per enquiry
2.1x
Social engagement
+41%
Blended ROAS
Scaling a D2C brand without scaling wasted spend
A performance rebuild for a consumer brand that had traffic but weak conversion - fixing tracking, creative and checkout friction to improve blended ROAS.
-29%
Cost per purchase
+23%
Repeat purchase rate
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