Paid Media · India
Om Sai Ram Tours₹12 Avg. cost per lead (Old: ₹89-₹120)
How Digi Aerotech outperformed the Indian travel agency benchmark (₹25–₹45/lead) by slashing inquiry costs from ₹89–₹120 down to an unprecedented ₹12 per qualified lead using hyper-localized Meta Click-to-WhatsApp funnels and raw native creatives.
₹12
Avg. cost per lead (Old: ₹89-₹120)
Crashing lead costs from ₹120 to ₹12 per verified location-specific traveler lead. The numbers below are illustrative examples of the outcomes this engagement model is designed to produce.
The challenge
Crashing lead costs from ₹120 to ₹12 per verified location-specific traveler lead
Om Sai Ram Tours was burning ₹89 to ₹120 per inquiry with previous generic agency campaigns. Most leads were price-shoppers from distant cities without real travel intent, leading to exhausted sales agents and poor booking conversions.
The objective
What success needed to look like
Eliminate wasted ad spend on casual dreamers from irrelevant departure locations and build a predictable, high-margin booking pipeline for specialized tour packages.
The approach
How we built the growth engine
Restructured Meta ad campaigns around location-specific departure clusters and exact holiday month windows
Phased out tired stock-photo carousels; deployed raw unedited hotel views, WhatsApp chat screenshots, and iPhone Notes price breakdowns
Switched landing page routing to Direct Click-to-WhatsApp (CTWA) with automated day-wise itinerary delivery in 10 seconds
Added multi-step qualification questions (departure city, group size, budget tier) to filter out tire-kickers
The results
What changed
₹12
Avg. cost per lead (Old: ₹89-₹120)
-88%
Lead cost reduction
3.2x
Better than national avg (₹25-₹45)
- Lead cost crashed from ₹89–₹120 to an average of just ₹12 per verified traveler inquiry
- Outperformed the Indian travel agency industry benchmark (₹25–₹45/lead) by over 3.2x
- Tour batch occupancy surged to 92% with a 24% lead-to-confirmed-deposit conversion rate
Why it worked
The playbook behind the numbers
Pin-point geo-fencing around departure hubs eliminates 80% of unqualified inquiries.
Raw smartphone walkthroughs and Apple Notes cost breakdowns outperform glossy stock carousels 4-to-1.
10-second automated WhatsApp itinerary delivery triples the lead-to-confirmed-booking conversion rate.
“Earlier we were paying ₹89 to ₹120 for leads that rarely picked up the phone. Digi Aerotech completely transformed our business — we are now getting verified, location-specific traveler leads at just ₹12 average. Our tour batches are filling up faster than ever.”
More illustrative results
Explore another playbook
3.4x
Direct tour enquiries
From an invisible travel brand to a booked-out season
A complete digital rebuild - website, social media and paid campaigns - that turned a referral-dependent tourism business into a steady source of direct enquiries.
-36%
Cost per enquiry
2.1x
Social engagement
+68%
Booked appointments
Filling appointment slots with high-intent patients
A clinic that depended on walk-ins built a predictable appointment pipeline using local SEO, Google Ads and WhatsApp follow-up automation.
-31%
Cost per appointment
<60s
Lead response time
+41%
Blended ROAS
Scaling a D2C brand without scaling wasted spend
A performance rebuild for a consumer brand that had traffic but weak conversion - fixing tracking, creative and checkout friction to improve blended ROAS.
-29%
Cost per purchase
+23%
Repeat purchase rate
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