Social Media · Pune
Pulse Fitness Studio+81% Trial signups
A local gym used offer-led Meta campaigns, Reels-first content and trial follow-up automation to fill morning and evening batches.
+81%
Trial signups
Turning a quiet studio into a membership engine. The numbers below are illustrative examples of the outcomes this engagement model is designed to produce.
The challenge
Turning a quiet studio into a membership engine
Membership numbers were flat, social pages were inactive and there was no structured follow-up for trial enquiries. The studio was competing with larger chains nearby.
The objective
What success needed to look like
Fill morning and evening batches with trial signups and build a repeatable content engine that keeps the studio visible locally.
The approach
How we built the growth engine
Built a trial-offer funnel with geo-targeted Meta ads
Produced Reels-first content featuring real members and coaches
Automated WhatsApp reminders and trial follow-ups
Optimized local listings for 'gym near me' searches
The results
What changed
+81%
Trial signups
+19%
Trial-to-member rate
2.6x
Reel reach
- Trial signups increased 81% in 60 days
- Trial-to-member conversion improved 19%
- Reel reach grew 2.6x with a consistent content cadence
Why it worked
The playbook behind the numbers
Offer-led Reels fill specific batches faster than brand content.
Trial follow-up automation protects the investment in paid reach.
Local listings capture the 'near me' demand paid ads create.
“I have been associated with him for 4-5 months and I am very happy with his work. I don't have even 1% complaint. The reply comes within 5 minutes.”
More illustrative results
Explore another playbook
₹12
Avg. cost per lead (Old: ₹89-₹120)
Crashing lead costs from ₹120 to ₹12 per verified location-specific traveler lead
How Digi Aerotech outperformed the Indian travel agency benchmark (₹25–₹45/lead) by slashing inquiry costs from ₹89–₹120 down to an unprecedented ₹12 per qualified lead using hyper-localized Meta Click-to-WhatsApp funnels and raw native creatives.
-88%
Lead cost reduction
3.2x
Better than national avg (₹25-₹45)
3.4x
Direct tour enquiries
From an invisible travel brand to a booked-out season
A complete digital rebuild - website, social media and paid campaigns - that turned a referral-dependent tourism business into a steady source of direct enquiries.
-36%
Cost per enquiry
2.1x
Social engagement
+41%
Blended ROAS
Scaling a D2C brand without scaling wasted spend
A performance rebuild for a consumer brand that had traffic but weak conversion - fixing tracking, creative and checkout friction to improve blended ROAS.
-29%
Cost per purchase
+23%
Repeat purchase rate
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