Because it is so important for connecting with customers, obtaining insightful data, and building your brand, social media must be a key part of your business Growth plan.
Any company, big or small, needs to have a social media strategy and presence if it wants to succeed in the current digital landscape.
80% of corporate executives agree that social media is a must-have for their company, and 91% of executives say they intend to boost their spending on social media advertising.
Let’s now talk about the reasons social media is so effective.
1. It improves internet visibility
People cannot become your clients if they are not aware of your company. Due to social media’s enormous reach, it is possible to increase online presence: Social Media is used by 4.55 billion individuals worldwide or 57.9% of the population.
This gives you access to a sizable audience to whom you may promote anything. Such a group of people can significantly increase brand awareness. 60% of consumers, according to social media networks like Instagram, discover new products on their network. Furthermore, according to a Growth Gurus survey, 33% of online shoppers claim social media is their main source for discovering new things to buy.
2. It increases credibility.
A brand’s legitimacy and brand awareness both rise when it has a strong online presence.
Authenticity is crucial for conversion: According to Growth Gurus, 63% of online shoppers are more inclined to make a purchase from a company that has an informational social media presence.
By adding worthwhile content to your company’s social media, you may demonstrate your expertise and position yourself as a thought leader in your sector. By doing this, you may show potential clients that your business can improve their lives and win their trust.
3. It improves SEO.
After looking at 23 million social network posts, Cognitive SEO discovered compelling evidence of a relationship between social media participation and organic search engine results. Google and many other search engines use shares, likes, and comments as signals for determining search engine rankings.
This is because, according to a Semrush analysis, increasing social media involvement might result in more direct website visits or brand mentions, which are the two factors that are most significant for SEO.
Check: Local SEO Companies
4. It makes your company more human.
Social media has the key benefit of humanizing your brand. Because of this, your business is more likely to establish real personal connections.
Conversions are increased by telling your followers about the people behind your business and by showing them how customers use and profit from your items. That furthers authenticity, and authenticity encourages trust. Trust also encourages more promotion of your product and improves marketing responsiveness. Being genuine on social media is ideal!
You can humanize your brand by showcasing how you uphold your core principles, how your product actually works, and how you put the needs of your staff and consumers first. All of those methods are great for boosting conversions.
5. It establishes a customer assistance channel
Platforms for social media have been successful in bridging the gap between companies and their clients. Nowadays, a lot of individuals choose to utilize Facebook or Twitter to find information or solve problems instead of calling a customer service hotline.
Become known as a company that cares by offering assistance through social media and setting up a system to monitor consumer feedback, inquiries, and complaints there. Make a special effort to be uplifting and accommodating; by listening to criticism, you help clients feel heard.
According to Sprout Social, 78% of customers are ready to make a purchase from a company after having a favorable social media experience.
6. It offers chances to collaborate with others.
An efficient strategy for promoting social word of mouth is to work with influencers or people who have a sizable social media following and can draw that following’s attention to your brand.
Additionally, you can collaborate and network with other businesses in your sector. You can guest-host a podcast, contribute to a blog post on a business website, or use branded alliances to produce cross-promotional gifts.
Social media collaboration with other brands and influencers can help a business thrive.
7. It instructs you on your audience.
Social media provides a tonne of real-time data about your clients, including information about their interests, demographics, and purchasing habits, among other things. Better business decisions can be made with that information.
Statistics that reveal demographic information about the people who interact with your business are available on all major social media platforms. This might help you better tailor your social media marketing strategy so that it speaks to your target audience directly.
8. It enables you to monitor the competition.
It’s essential to be aware of what others are saying about your rivals. For instance, monitoring rival mentions may help you learn about problems with their goods or services that you may contact them about to attract new customers.
Additionally, you’ll get informed when your rivals introduce new products, roll out promotions, or publish fresh statistics or reports, allowing you to adjust your approach accordingly.
9. It offers a platform for ads.
Advertising on social media can help you distribute information and market your business in an affordable way. Additionally, many social media sites include sophisticated targeting features that let you advertise to your target demographic while extending your reach.
Using ad targeting—options like demographic data, geography, language, and even online behaviors—you can create personalized messages that speak to different groups of potential customers and pay only for the viewers you want to reach.
The use of social media is now essential in the digital era and is no longer optional. Business owners, marketers, and bloggers can benefit greatly from social media if they use it to its maximum potential.
If your company isn’t already using social media, you need to prepare your approach right away to avoid falling behind.
Digi-Aerotech is here to help you grow your social media presence in the most efficient way. Get in contact with us and get the best possible solution to up your game in the market.
Increase Your Business Growth!